People are changing their shopping habits. A study carried out by the Mexican Internet Association (Amipci), showed that Mexico has 51.2 million users on the Internet. 50% have made an online purchase.
Sales generated by electronic commerce in 2013. According to Ampici (Mexican Internet Association) reached 9,000 million dollars, representing 42% in the sale of products and consumer goods.
Therefore, the website, Decompras.com, gave some benefits for companies to evolve and dare to sell their products online.
1.- Reduce costs.
Opening a virtual store is logically cheaper, as it allows companies to grow with fewer resources by avoiding the payment of rent for the premises, services, salaries, etc. It is also cheaper because by advertising their products online, they are advertising over the Internet, which is a cheaper means of promotion than advertising which is used in traditional media.
2.- Generate loyalty with customers.
There are not many companies that offer a good electronic shopping experience, there are still thousands that do not have an online presence. This is an opportunity to ensure that your customers enjoy that experience, through offering them a wide catalog of products, good prices and ease of use of the platforms, as well as the various payment options mainly.
3.- Attention and Total Satisfaction Guarantee.
E-commerce sites know the importance of customer service and they know that in most cases, even not seeing or touching a product is how the final purchase decision is made, so it has a chat to advise you during the purchase. product choice, as well as a Total Satisfaction Guarantee, in which customers have 30 days after the product arrives to return it and request a refund of their money if the items did not meet their expectations. If a customer is satisfied with his experience of buying a product, he will surely return to the site and make his recommendation through “word of mouth”.
4.- Greater reach of the public.
When buying and selling online, the products are available to everyone from anywhere and at any time, 365 days a year. In addition, there are more than 350 million active users on the Internet. It has a much larger audience than those who could pass through a physical store. Without a doubt, the growth possibilities and the reach of the internet are spectacular.
5.- Security for the seller and the buyer.
One of the main reasons why Internet users still do not dare to buy online. It is due to ignorance and / or mistrust in the use of online payment systems; however, by selling through electronic platforms you have the assurance that it has the trust seal granted by Amipci. With this, you protect your users’ data and prevent their card data from being used for malicious purposes. If users have the security of making purchases online with their credit card, sales therefore increase, as customers can enjoy great benefits such as discounts and / or payment facilities.
6.- Ease of delivery of products.
Some users consider that a risk of Internet purchases is that the merchandise does not arrive well or on time, but there are more and more logistics companies that offer fast, efficient and safe delivery services, with affordable prices. You can also use a platform that has order tracking. Your customers can check the status of their product shipment. You have the confidence that their purchase will arrive in a timely manner.
7.-Greater participation in the client portfolio.
Another benefit that companies receive when selling online is that they generate greater participation in the customer portfolio. 50% of users research products on the Internet before looking for them in the physical store. It is important for any company to create links and interaction with the consumer through the internet. It is a relevant part of their purchasing process.
Also read: ETHICS AND ITS IMPORTANCE WITHIN A COMPANY