MEASUREMENTS FOR PROFILE IMAGE IN INSTAGRAM
Your profile photos on Instagram are one of the first things that viewers will look at both on Instagram and on other social networks. This means that the size of your Instagram profile photo must be perfect.
The Instagram profile image is on the left side of the area where the username, account name and profile biography are.
Uploading your profile photo is easy, but how big should it be?
The size of the profile picture recommended by Instagram is exactly 110 x 110 pixels
The small file size is perfect to view your Instagram profile from your mobile, but it will be in low resolution from a computer.
So I recommend an Instagram profile picture size of 180 x 180 PIXELS. Doing so ensures a high-quality image on both the web and mobile.
MEASUREMENTS FOR PROFILE IMAGES AND VIDEOS IN INSTAGRAM
Did you know that Instagram started with measures 640 square pixels? That’s right, although luckily since 2015 it changed to 1080 pixels, also that same year it added the possibility of images in other formats.
The sizes of Images in the Instagram feed at the moment are:
💥SQUARE FORMAT IN INSTAGRAM.
The recommended size of square photos on Instagram is 1080 x 1080 pixels. The maximum size to post is 2048 x 2048 pixels and the minimum is 640 x 640.
The square image is the most used to date and is the standard format used by this social network.
The advantage of this format is that the Instagram feed will always show all our images in a grid, so no part of the photo will be stopped.
For VIDEOS in this format they must be 1080 x 1080 pixels, a 1: 1 square format.
💥HORIZONTAL FORMAT IN INSTAGRAM.
This format, although it is beautiful, if we are taking a photo of a landscape, we do not really take advantage of all the space to be able to implement the photo.
This landscape format was first launched in Facebook ads so that advertisers could have cross-platform compatibility with Instagram and Facebook.
The recommended size for this format is 1080 x 566 pixels.
As soon as this video format changes, since it is customary to see them in a format similar to the current cinematographic standard in film and television, they have a maximum display size of 600 × 315 pixels (or 1200 × 673 in full view)
💥VERTICAL FORMAT IN INSTAGRAM.
The recommended size of Vertical Photos in Instagram (or portrait) is 1080 x 1350 pixels, Instagram will show the photos with the measurement 600 x 749 pixels.
This measure is very interesting since it occupies a greater space on the screen of our mobile so it can be more impressive for the user.
There is evidence that these types of images notably increase our engagement (commitment established between our brand and the audience)
Although this format is very attractive, remind you that in our feed this image will appear square so we must take into account the composition of the creativity so that nothing is cut off.
For videos the appropriate format would be 600 x 750 pixels, a vertical 4: 5 format.
MEASUREMENTS FOR IMAGES AND VIDEOS FOR INSTAGRAM STORIES
Since their arrival on Instagram since 2016, stories have become an essential visibility tool for both private users and brands.
💥VERTICAL FORMAT IN INSTAGRAM.
Instagram stories are a good weapon for your brand on instagram because of how versatile they are. You can use Instagram stories to sell a product, promote your brand (personal or corporate) or even use it as a means to keep your followers up to date.
The aspect ratio would be 9:16 The appropriate size for Instagram Stories would be 1080 x 1920 pixels although we must not forget that we have two areas occupied by information, from the account above and with a box to send a message, dm and photo at the bottom, so we must take into account to center the corresponding image, video or gif.
The proper aspect ratio is 9:16, the optimal minimum image size would be 30MB.
For video at most we could upload 4 GB and in MP4 or MOV format, do not forget that the maximum duration of a storie is 15 seconds, there are people who choose to make small pills of that duration or directly pass them to IGTV of which we will now see sizes .
💥FORMAT FOR FEATURED STORIES COVER
Instagram stories, as we have already mentioned, started a before and after in the use of content on this social network and it was only about three years ago when the possibility of highlighting instagram stories was implemented so that they not only lasted 24 hours and later disappear.
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