Top 10 Social Media Platforms Worldwide Ranked by Monthly Users

Social media platforms assist you in expanding brand recognition and audience reach, engaging with your audience, and gathering insightful data about customers and rivals. Additionally, there are many different platforms available today. Which ones should we concentrate on? In this blog, we will discuss the top 10 social media sites worldwide according to monthly active users.

Top 10 Social Media Platforms in 2022

Here is the full list of the top 10 social media sites, ranked by monthly active users.

1. Facebook: 2.9 Billion

Bio:

  • Company: Meta
  • Country: United States
  • Year Launched: 2004

Marc Zuckerberg founded Facebook in 2004. With more than 1 billion active accounts, it is the most well-known and widely used social networking site in the world. It is a website that is used for more than just keeping in touch with friends; it is also a business platform that helps one connect with a large number of people.

More than six million advertisers actively promote their businesses on Facebook, and 65 million businesses use Facebook pages to sell their goods and services. The average daily usage time per user is 58 minutes.

2. YouTube: 2.2 billion

Bio:

  • Company: Alphabet
  • Country: United States
  • Year Launched: 2005

The original video social media platform, YouTube maintains dominance in that market. It is currently the second most-used platform with 2.2 billion monthly active users.

The potential for reach on YouTube is unrivaled, with 81% of U.S. adults using the platform. The numbers can’t be ignored.

All age groups have substantial YouTube user bases. This also applies to the hard-to-reach 65+ demographic, which uses the platform at a rate of 49%, second only to Facebook.

All genres are covered on YouTube, including DIY home improvements, gaming, and the beauty industry. With video being a growing content marketing medium, this is the platform that the majority of brands invest in.

3. WhatsApp: 2 billion

Bio:

  • Company: Meta
  • Country: United States
  • Year Launched: 2009

Whatsapp was founded in 2009 by Brian Acton and Jan Koum, both former Yahoo employees. Despite being purchased by Facebook in 2014, it continues to operate as a separate company. People who have a regular mobile phone number can download the app and use it to send and receive messages, voice and video calls, and images and videos.

Every day, on average, 1 million new users sign up for WhatsApp, and every day, the app is used to send about 60 billion texts.

4. Instagram: 1.47 Billion

Bio:

  • Company: Meta
  • Country: United States
  • Year founded: 2010

Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. Sharing images and videos were the only way for users of these social media platforms to interact with one another in a unique and artistic way.

However, as time went on, the app gained access to a number of new features that made it one of the most used and well-liked social media platforms, particularly among young people.

On Instagram, 95 million pictures are posted every day on average. On the platform, more than 40 billion photos have already been shared, and every day, it receives about 4.2 billion likes.

5. WeChat: 1.26 Billion

Bio:

  • Company: Tencent
  • Country: China
  • Year founded: 2011

Zhang Xiaolong founded WeChat in 2010. It is one of the well-known social media platforms in China. It enables users to communicate via calling and messaging. This app’s features are comparable to WhatsApp’s, and it also enables users to connect with all of their contacts. It continues to be one of the most popular social media platforms on iOS and the Play Store.

It ranks as the fifth-most popular app worldwide, per the data. Every minute during business hours, more than 2.5 lakh users access to bus and metro services through WeChat. Additionally, more than 80% of users find it helpful for tasks related to their jobs.

6. Tiktok: 1 Billion

Bio:

  • Company: ByteDance
  • Country: China
  • Year founded: 2016

ByteDance Ltd, Toutiao, and Zhang Yiming introduced Tiktok in 2016. In order to foster creativity and spread joy, TikTok gives users the ability to make and watch entertaining videos. The youngest app to perform so well globally in terms of popularity and bringing in money is this one. By putting people in the spotlight and showcasing their talents, even changed their lives.

The app didn’t top the global list of fastest-growing apps until one year after it was launched. The United States, India, and other nations all outlawed this app, but it didn’t stop it from gaining popularity; by 2021, it had been downloaded more than 3 billion times worldwide. The primary users of the app are Generation Z.

7. Snapchat: 557 Million

Bio:

  • Company: Snap
  • Country: United States
  • Year founded: 2011

You should definitely join Snapchat if your target audience is young. The most frequent Snapchat users are 13-year-olds, who log on for more than 30 minutes every day. User-generated content, behind-the-scenes videos, special deals, and influencer takeovers can all be found on Snapchat.

8. Pinterest: 444 Million

Bio:

  • Company: Pinterest
  • Country: United States
  • Year founded: 2009

Pins about fashion, food, decor, weddings, workouts, and DIY projects are among Pinterest’s most well-liked items.

Furthermore, Pinterest can be a great place for anything with high-quality visuals. Notably, 60 percent of Pinterest users are women. A strong argument for spending time on Pinterest social media marketing is the fact that your audience is likely to be female.

That’s not to say that men aren’t on Pinterest; in fact, 40% of its users are men.

9. Twitter: 436 Million

Bio:

  • Company: Twitter
  • Country: United States
  • Year founded: 2006

Twitter saw a drop in users over the past year, in contrast to other social media platforms. The exclusion of former president Donald Trump and worries about conservative censorship may be to blame for this.

As of the time of this writing, the website is working to close a $44 billion sale to Tesla CEO Elon Musk. As the political makeup of the users changed as a result of this announcement, there were significant fluctuations in the number of followers, which Twitter referred to as being “organic” in nature.

Although it is clear what the platform’s future holds, if your company is in the entertainment, sports, politics, technology, or marketing industries, you stand to gain a lot of engagement on this app.

Brands have the chance to develop and refine their voice on Twitter. It’s possible to be witty and approachable while also being instructive and beneficial.

Jump into threads, add value, share both your own and other people’s content, and join the never-ending discussion.

10. Reddit: 430 Million

Bio:

  • Company: Reddit
  • Country: United States
  • Year founded: 2005

According to Alexa rankings, Reddit is one of the top 20 most-visited websites. Reddit bills itself as “the front page of the internet.” With more than 2.8 million communities or subreddits devoted to every imaginable topic, Reddit offers a singular combination of content and community.

There is a place for every brand and company in one of the many niches available; the trick is to identify those markets and enter them.

Reddit is a volatile community, so be aware that it won’t put up with obvious self-promotion.

Start out carefully because commentators are quick to jump in and can ruin a brand if you use the wrong tone.

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